Sticker Kicker by Jamie Williams & Roddy McGhie

Sticker Kicker is one of those rare, slow-burn miracles that sneaks up on your audience—and then completely wrecks them. Created by Jamie Williams, this effect turns a simple sticker into an impossible object your audience will never forget.

What happens

You frame the effect as a quick three-round challenge:

1. The participant places a small white sticker on a chosen card.
2. They sign the face of the card—easy win.
3. They try to peel the sticker off the back… and can’t.

That’s when reality bends.

The entire back of the card peels away as a sticker, with the original sticker now forming a clean hole in the center. The card, the sticker, and the moment are all fully examinable, and they can keep both as an impossible souvenir.

Why it destroys

• The magic happens in their hands
• No suspicious moves—everything feels fair
• The reveal rewires how the card should exist
• Leaves them with a physical impossibility to take home

Sticker Kicker includes 10 reusable gimmicks, detailed instruction on the core routine by Roddy McGhie, plus extra handlings and ideas to push the effect even further. Use it as a standalone miracle or as the kicker ending to your favorite card routine.

Simple. Clever. Unforgettable.

If you want a moment they’ll talk about forever, this is it.