Self Tying Shoelace by Jay Noblezada

You don’t stop people on the street.
They stop you.

Self-Tying Shoelace turns an everyday annoyance into an unforgettable moment of magic.

You’re walking along, minding your business… when it happens.
“Hey—your shoe’s untied!”

It keeps happening. Again. And again. Total strangers can’t help themselves. And that’s when you lean into it.

You smile. You make eye contact. You give your foot a casual shake.

Your shoelaces come alive.

They snap, criss-cross, and dance—then, right in front of everyone’s eyes, they tie themselves into a real knot and bow. No hands. No cover. No funny business.

And yes—they can check everything.

This is Jay Noblezada at his best: smart, social, and built for real people in real situations. Self-Tying Shoelace doesn’t just create amazement—it creates connection. It breaks the ice instantly and turns an interruption into applause.

Why performers love STS:

• Easy to perform
• Uses any lace-up shoes
• Works fully surrounded
• Ultra-fast 3-second reset
• Ends completely examinable
• Perfect for street, strolling, or casual moments

You also receive a detailed instruction booklet with clear illustrations, so you’ll be up and running fast.

This isn’t a trick you force into a moment.
It’s a moment that finds you.

When the spotlight shows up uninvited, be ready.
Tie it off in style with Self-Tying Shoelace by Jay Noblezada.

"Jay! I love your trick! It's beautiful!" -David Blaine

"After 152 viewings we still can't figure out how this guy does this." -Maxim Magazine

"The STS is the best magic trick I've seen in years. It could be the single most 'magical' trick to come out as long as I've been alive. From how ubiquitous the props are, how visual the effect, to how PERFECT it is that a spectator asks YOU to do it! The fact that this is a common, EVERYDAY problem for almost everyone, it makes you seem like a real magician -- hook, line and sinker." -Acar Altinsel, Penguin Magic